Customer Relationship Management (CRM)

Outsourcing

BPO

Application Outsourcing

Technology

Enterprise Application Integration

Business Intelligence

Mobile Application Development

Enterprise Solutions

CRM

Enterprise Resource

Consulting

CRM (customer relationship management) is an information industry term for methodologies, software, and usually Internet capabilities that help Enterprises to manage customer relationships in an organized way. As businesses increase their reliance on technology and outsourcing, the customer relationship, always delicate, is eroding. To effectively manage customer relationships, you need an approach that encompasses enterprise strategy, flexible data management, effective customer analysis and segmentation, and positive service operations to attract new customers and increase revenue from existing ones. CRM consists of:

Helping an enterprise to enable its marketing departments to identify and target their best customers, manage marketing campaigns with clear goals and objectives, and generate quality leads for the sales team.
Assisting the organization to improve telesales, account, and sales management by optimizing information shared by multiple employees, and streamlining existing processes.
Allowing the formation of individualized relationships with customers, with the aim of improving customer satisfaction and maximizing profits; identifying the most profitable customers and providing them the highest level of service.
Providing employees with the information and processes necessary to know their customers, understand their needs, and effectively build relationships between the company, its customer base, and distribution partners.

And because Solution Technology Associates CRM software is designed for the way you work, you'll enjoy an increase in productivity and a reduction of costs associated with developing effective sales, marketing and customer service strategies. It's a CRM solution that can take you further.